What is a Logo and Why do Firms Need it?
A logo is typically put on a corner of the product, designed to show the company or brand it belongs to. Why does it matter to a company to have a logo? Logo is the symbolization of corporate image or product feature. A logo has the characteristics of identity, leadership, connotation and innovation.
One of the most important functions of a logo is the identify, which enables customers to distinguish the same product made by different firms or to separate disparate companies that belong to the same sector. In addition, the logo also indicates the corporate culture, business philosophy and values of a company and represents the specific corporate spirit.
In current market environment, people are bombarded by all sorts of information and the signs and logos are beyond counting. This is why you need a logo with a distinct feature that can be recognized easily. When a company’s product is recognized by the market, other products with the same logo from the company will be accepted by customers very soon. This will help cut the cost for the brand advertising, drive the sales and further create value for the company. The logo will transfer into an intangible asset for a company once it becomes influential, which will bring the firm huge market effect.
Speck has been providing OEM/ODM services for high-end sports brands for decades, and it also has built relationship with customers from 85 countries. We also have gained valuable experience about logo design and here are six ways to help your company design a logo for wholesale custom yoga mats and they can also be applied to multiple materials.